So, ladies and gentleman, urm, I don’t where to begin. There is a video that is lingering like a bad smell on the Facebook and YouTube accounts of Loughborough students across campus. That is, the Exec’s cover naughty Boy’s hit ‘La La La’. I will never understand why they have made this video. Whoever attempted to make this should go and sit in a dark corner and ask why they even bothered to waste four minutes of our lives to watch the most tone deaf version of a song I’ve ever listened to.
This is the first time we’ve ever had multiple people requesting us to write about something so I will oblige willingly. There have been numerous criticisms from The Student Room which ranges from “Cringing” to stating that this isn’t giving the best impression of the Union. The Student Room is a forum where prospective students enquire about all things university. Surely we want the best of Loughborough University being discussed on there. Not a video that makes a three in the morning karaoke session sound like a Radio One Live Lounge session.
As we all know, the internet is the fiercest critic and from Reddit to YouTube, this video has been criticised by the full force of the keyboard warriors. The Exec’s song had been given 92 dislikes to seven likes before they turned off the rating system. The top comment before they disabled comments, seemed to sum up all our feelings towards this video with TeaCupRage stating:
“This is the worst thing I’ve watched.”
I literally do not understand why they have made this video. In terms of PR, it’s an absolute disaster. The fact that when the exec is trying to justify the electorates’ faith in them they churn out this disaster, really doesn’t fill me with much hope for what goes on for the future.
The logic behind this video is baffling. I mean, first of all, I think we can all settle on the fact that it’s awful but, what’s with these new uniforms? They look like 1980s throwbacks that have gone tragically wrong. Their dancing at the first thirty seconds of the film looks like some of the shapes your grandma would pull.
I think this video’s finest hour comes at two minutes and fifteen seconds into the video. One of the Exec boasts you can “gain some professional experience in media”. This is almost a laughable statement from a bunch of people who for four minutes make themselves look like utter fools via the power of media.
Yeah, we all know the execs are doing a pretty good job at the moment and they do work pretty long hours, but they do no favours to their reputation here by suggesting through this video that they spend all day trying to choreograph this pile of crap. They don’t need to be all “look at me! Wooooo I’m Exec wooooo!” They just need to do their jobs quietly and effectively.
There are those people who would say that there is no such thing as bad publicity, but producing a shambolic video that results in censoring the comments section on their YouTube video is not good publicity.
Now, I know this may appear to be The Epinal getting on its high horse again but there is a genuine reason behind this article. The Exec represent the students of Loughborough, not just within campus but throughout the country. They should behave accordingly. When running for the positions they were elected for, each candidate demonstrated how seriously they took the role and believed in its importance, yet now when they are being criticised, VP Finance and Commercial Services, Zak Evans is asking on Facebook “Why does everyone HATE fun?” Suggesting that instead of professionals, they’re still just students having a laugh. A long way from what they were elected for.
Do you agree with Harry? Have your say below or email firstname.lastname@example.org.