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Exec Job: You Can’t Market A Bad Product

It is widely expected that voting turnout will be significantly lower than last year.

If it is not, I will be hugely surprised.

These elections have lacked the razzmatazz of years gone by. They have also lacked the stand out campaigns akin to the likes of Paterson, Bridger and Zindovic.

But when the post-mortem inevitably comes, the key question that must be asked is not regarding turnout but more about the quality  of information available.

Are voters this year more informed than they have been before. If so, why?

When that final turnout figure comes, I will inevitably ask what it will have been without the free marketing afforded the Union by a second campus publication extensively covering the campaign.

Will the Union have to put aside more money in future years to make up for the £100 cap. And by more money, I’m talking a five-figure sum. Not the drop in the ocean that £1000 or £2000 will always be.

Ali Cole made some bold changes. They were good changes.

But ultimately, we should all realise one thing. However good the reforms, however good the attempts to get more candidates and however good the marketing, you can’t market a bad product.

For many, a bad product is exactly what an executive job is. Hence only 17 people ran.

Jago Pearson

Jago Pearson

Co-Founder
Jago is Director of The Epinal Limited.
Jago Pearson

@jago_pearson

Founder, @TheEpinal. Journalist turning to political consultancy (or, if you prefer, 'spin').
Jago Pearson

Latest posts by Jago Pearson (see all)

Posted by on February 25, 2013. Filed under Editorial,Elections,Jago Pearson.
  • the student body

    “It is widely expected that voting turnout will be significantly lower than last year.

    If it is not, I will be hugely surprised.”

    Looking forward to your article that highlights the fantastic work that’s gone into this year’s elections. Despite some of your publication’s unnecessary criticism at times of nearly every single individual who has been brave enough to put themselves out there and gone for exec, they have managed to excite the student body enough to vote in higher numbers than ever before, even with a tiny budget.

    I note THAT article has taken longer than others to appear today.

    In your ongoing endeavor to unravel and demean what makes Loughborough unique, you have been proven wrong by over 6,000 students last night. The bubble is made of stronger stuff than you thought.

    The Epinal has the potential to be an amazing contributor to the Loughborough Experience, but I feel you have got the balance wrong. I don’t want a tabloid. I’ve seen many great things happen on campus this year that the Epinal failed to mention. I question – who are you really writing this paper for?

    I hope that in your efforts to keep making the Epinal better, that you think about that question a little more. Best of luck.