Loughborough based taxi service ADT Taxis have come under fire from Everyday Sexism, a project dedicated to raising awareness of sexism in everyday life, for tweeting a picture of a drunk, half naked girl with the caption “Don’t over do it… ADT it”.
Everyday Sexism asked ADT Taxis via their Twitter account whether they believed it was an “acceptable” way to advertise their services to which ADT responded “it’s called humour…Now get back to your daytime TV you miserable PC brigade”.
Since Everyday Sexism raised awareness about ADT’ Taxi’s tweets the taxi company removed the tweets but Everyday Sexism managed to screenshot the tweets before ADT deleted them.
Everyday Sexism told The Epinal that:
“By using the image they did, the taxi company were participating in a much wider online problem – the objectification, exploitation and slut-shaming of young women, often by sharing images of them without their consent, as the company seems to have done in this case, and with no effort to cover their faces or protect their identities.
“This suggests very little awareness or regard for female students’ safety, and when added to other inappropriate photographs of girls with little clothing on on their Facebook page, certainly doesn’t make them sound like a responsible company.”
Earlier today ADT released a statement on their website saying that:
“The offensive tweet and response came from an agent who we misguidedly appointed to act for us on social media. We have dismissed them. We were horrified when we saw what had been put out on our behalf and even more so when we saw the rude response to @everydaysexism pointing out the issue.
“Many apologies to anyone who has been offended. This absolutely does not represent ADTs values. We are very sorry for our error of judgement in appointing an unsuitable agent, at this point we can only apologise and make an assurance that we will make a more careful appointment in the future.”